Introduction
Hintsa is the world’s leading, evidence-based coaching company, helping top athletes and business professionals achieve sustainable success. Along with many lucrative clients, Hintsa plays a large role within the Formula 1 teams up and down the grid, providing physios and personal trainers to the drivers.
Hintsa enlisted me to create illustrations to be used to headline infographics with key information that the Formula 1 drivers will read. The topic of this infographic was “Pre-Race Arousal Management”.
The illustration needed to be creative and bold to encourage it’s reader to digest the information. The brief was intentionally vague allowing me to conceptualise ideas from the initial stages to final execution.
I created some initial scamps generated from discussions with the team. These helped us to visualise and be more time-efficient. The illustration has to be completed within a week from start to finish, so being time critical was crucial.
Initial Scamps
After discussions with the client, we decided to go down the first route (more dynamic pose of the driver).
The next step was to create a more refined illustration based on the initial scamps.
The next step was to create a more refined illustration based on the initial scamps.
Line Art
Now that the line art has been approved, it was time to implement the colour.
Final Illustration
